Bollywood actress Amrita Roa is the Brand Ambassador for Agni Jewels.

Amrita Rao said in an interview, "I am delighted to be associated with a brand like Agni CZ that has garnered immense popularity not only in India but worldwide. I hope this association is amiable and mutually profitable.”

Amrita Rao is a Mumbai born actress and has starred in some of Bollywood’s known movies. The movies include Ishq Viskh, Masti, Main Hoon Na, Deewaar, Shortkut and the Bollywood blockbuster Vivah (with Shahid Kapoor). She has won many awards including Filmfare awards as Filmfare best female debut and Filmfare best supporting actress as well as other awards.